TED@BCG

What's a company's purpose? It's not the same as mission or vision, which change when leadership changes. Strategist Ashley M. Grice explains the power of purpose to push boundaries of innovation and bring clarity to every aspect of an organization, from the top floor to the shop floor.

Work that's dictated by a fixed schedule, place and job description doesn't make sense anymore, says leadership expert Debbie Lovich. In light of the cultural shift towards remote work sparked by the pandemic, Lovich gives three essential tips to leaders so employees can keep their autonomy (while remaining productive), companies can let go of rigid bureaucracy and we can all reshape work to better fit our lives.

Would you pay two percent more for the carbon-neutral version of the products you buy and use every day? In this innovative talk, climate pathfinder Jens Burchardt walks us through the costs and considerations of producing planet-friendly products -- from creation to purchase -- and explains why curbing climate change doesn't have to break the bank. It's an inspiring demonstration of how the barriers to a greener world may not be as insurmountable as we think.

Shopping is about more than just what you buy: it's a treasure hunt to discover something new, a negotiation to get a great deal, a time to catch up with friends and family. But for many, online shopping has turned the experience into an impersonal, unsatisfactory event. Is there a way to bring back the magic? With exciting examples from companies in India, Thailand and China, consumer expert Nimisha Jain introduces us to "conversational commerce," a new retail model that combines the convenience of a digital experience with the personalized touch of a real, human interaction.

The racial wealth gap in the United States is shocking: white families have a median wealth nearly 10 times greater than that of Black families. How did we get here, and how can we stop the gap from growing? Wealth equity strategist Kedra Newsom Reeves provides a short history on the origins and perpetuation of racial wealth inequality in the US -- and outlines four ways financial institutions can expand opportunity for Black individuals, families, entrepreneurs and communities.

An effective COVID-19 vaccine is just the first step in ending the pandemic, says global health strategist Johanna Benesty. In this illuminating talk, she explores the various barriers to "equitable access" -- making sure COVID-19 therapeutics are available to all -- and shares a creative approach to research and development that could ensure vaccines are rolled out fairly, efficiently and at a global scale.

How should companies navigate a world of rapid change? Rich Lesser, CEO of Boston Consulting Group, and head of TED Chris Anderson discuss a three-phased approach: flatten, fight, future. In the wake of so much uncertainty, Lesser shares how he's advising business leaders to plan around these phases -- to keep employees safe while continuing to build strong businesses. (Recorded May 28, 2020)

Gingger Shankar performs two enchanting songs from her upcoming documentary, "Nari," which tells the story of how her mother and grandmother helped bring Indian music to the west with Ravi Shankar and George Harrison. The songs, "Jiva" and "Meddle,” pay tribute to the lives of the matriarchs in her family. Shankar performs and beat-boxes with world-renowned percussionist Pirashanna Thevarajah and is joined by DJ Devin Parker.

In the US, the steep cost of medical care means many curable diseases go untreated. Pricing expert Jean-Manuel Izaret shares a plan for making treatments for curable diseases affordable for all by switching to a subscription-like payment system (similar to the one pioneered by Netflix) that would distribute costs over time and across an entire population of subscribers.