Name: The power of purpose in business
Uploaded: 2022-03-17T14:57:16Z
Duration: 9 min 40 s
Description: What's a company's purpose? It's not the same as mission or vision, which change when leadership changes. Strategist Ashley M. Grice explains the power of purpose to push boundaries of innovation and bring clarity to every aspect of an organization, from the top floor to the shop floor.

What's a company's purpose? It's not the same as mission or vision, which change when leadership changes. Strategist Ashley M. Grice explains the power of purpose to push boundaries of innovation and bring clarity to every aspect of an organization, from the top floor to the shop floor.

Ashley M. Grice: The power of purpose in business

The power of purpose in business

Embedding purpose in business transforms culture; a flight attendant's thoughtful gesture exemplifies Delta's enduring ethos.

Purpose, distinct from mission or vision, acts as an organization's timeless 'why', driving authentic and meaningful actions.

Well-embedded purpose fosters elevated shareholder returns, increased employee engagement, and higher productivity levels.