Ideas worth spreading

Reinventing creative thinking

56,892 views | Luc de Brabandere • TED@BCG London

Thinking out of the box -- it's one of the most cited strategies for innovation. Corporate philosopher Luc de Brabandere pondered exactly what was happening in our minds when we think creatively, and shares his own perspective on this strategy. He argues that the most incredible ideas don't come from just thinking beyond the perimeter of our current perception, but from relocating our minds to an entirely different box where preconceived ideas don't limit imagination.

Thinking out of the box -- it's one of the most cited strategies for innovation. Corporate philosopher Luc de Brabandere pondered exactly what was happening in our minds when we think creatively, and shares his own perspective on this strategy. He argues that the most incredible ideas don't come from just thinking beyond the perimeter of our current perception, but from relocating our minds to an entirely different box where preconceived ideas don't limit imagination.

This talk was presented at a TED Institute event given in partnership with BCG.

Read more about the TED Institute.

About the speaker

Luc de Brabandere

Corporate philosopher

Luc de Brabandere is a fellow and Senior Advisor with BCG, specializing in applying creativity and strategic vision techniques to business. He is a professor at the Louvain School of Management and the Ecole Centrale in Paris. He is the author or co-author of a dozen books including "The Forgotten Half of Change" and "Thinking in New Boxes."

About TED Institute

Every year, TED works with a group of select companies and foundations to identify internal ideators, inventors, connectors, and creators. Drawing on the same rigorous regimen that has prepared speakers for the TED main stage, TED Institute works closely with each partner, overseeing curation and providing intensive one-on-one talk development to sharpen and fine tune ideas. The culmination is an event produced, recorded, and hosted by TED, generating a growing library of valuable TED Talks that can spur innovation and transform organizations.

Read more about the TED Institute

This talk was presented at a TED Institute event given in partnership with BCG.

Read more about the TED Institute.