Ideas worth spreading

Where are our digital ads really going?

66,854 views |

Kristi Rogers |

TED@BCG Berlin

• October 2014

Imagine a world in which every ad you saw was relevant -- where advertising wasn't random or intrusive, but rather a carefully thought out combination of products you already wanted to know about. In this talk, advertising researcher Kristi Rogers describes how involving advanced mathematics in marketing will ultimately transform the way we interact with products, and the way brands interact with us.

Imagine a world in which every ad you saw was relevant -- where advertising wasn't random or intrusive, but rather a carefully thought out combination of products you already wanted to know about. In this talk, advertising researcher Kristi Rogers describes how involving advanced mathematics in marketing will ultimately transform the way we interact with products, and the way brands interact with us.

About the speaker

Kristi Rogers

Kristi Rogers

Advertising disruptor

Kristi Rogers is a core member of BCG’s Technology, Media and Telecommunications practice. Prior to joining BCG, Rogers spent eight years at Philips working in the US and Europe to build her career in corporate finance and consumer goods, last holding roles as Finance Director for Central and Eastern Europe and Lean Six Sigma Black Belt. She holds a BA from the University of Washington and an MBA from New York University.

About TED Institute

Every year, TED works with a group of select companies and foundations to identify internal ideators, inventors, connectors, and creators. Drawing on the same rigorous regimen that has prepared speakers for the TED main stage, TED Institute works closely with each partner, overseeing curation and providing intensive one-on-one talk development to sharpen and fine tune ideas. The culmination is an event produced, recorded, and hosted by TED, generating a growing library of valuable TED Talks that can spur innovation and transform organizations.

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