Ideas worth spreading

Reigniting creativity in business

97,154 views |

Alan Iny |

TED@BCG San Francisco

• October 2013

Creativity has never been more essential to competitiveness in the business world, but the critical approach to practical originality in organizations is often lacking. Alan Iny offers a key to think outside the box: apply doubt to the very models and philosophies that make up the box itself.

Creativity has never been more essential to competitiveness in the business world, but the critical approach to practical originality in organizations is often lacking. Alan Iny offers a key to think outside the box: apply doubt to the very models and philosophies that make up the box itself.

About the speaker

Alan Iny

Alan Iny

Creative thinking specialist

As the Senior Specialist for Creativity and Scenarios, Alan Iny has trained thousands of executives and BCG consultants on how to think creatively. A member of the firm’s strategy leadership team, he has vast experience in advising companies worldwide in innovation, scenarios, transformation, organization design and change management across industries. In 2013, Iny launched “Thinking in New Boxes: A New Paradigm for Business Creativity,” written with Luc de Brabandere and published by Random House.

About TED Institute

Every year, TED works with a group of select companies and foundations to identify internal ideators, inventors, connectors, and creators. Drawing on the same rigorous regimen that has prepared speakers for the TED main stage, TED Institute works closely with each partner, overseeing curation and providing intensive one-on-one talk development to sharpen and fine tune ideas. The culmination is an event produced, recorded, and hosted by TED, generating a growing library of valuable TED Talks that can spur innovation and transform organizations.

Read more about the TED Institute