How to enhance and expand a global brand
41,980 views |
James Curleigh |
TED@BCG San Francisco
• October 2013
About the speaker
James Curleigh is the President of the Levi’s brand, where he manages the brand’s strategic direction and execution. Prior to Levi Strauss & Co., James served as the President and CEO of Keen Footwear, Inc. and was president and CEO of Salomon Sports North America. He also established and led the TaylorMade-Adidas golf division in Europe and held various leadership positions in the London office of M&M Mars.
About TED Institute
Every year, TED works with a group of select companies and foundations to identify internal ideators, inventors, connectors, and creators. Drawing on the same rigorous regimen that has prepared speakers for the TED main stage, TED Institute works closely with each partner, overseeing curation and providing intensive one-on-one talk development to sharpen and fine tune ideas. The culmination is an event produced, recorded, and hosted by TED, generating a growing library of valuable TED Talks that can spur innovation and transform organizations.