4 principles for better business-building

About this video: In the 1970s and 80s, nearly half the Fortune 500 are reported to have used The Boston Consulting Group (BCG)'s Growth Share Matrix to design and operate their strategies. Today, technology is transforming every facet of the business experience. The question arises: Is the Growth Share Matrix still relevant? Sandy Moose, the first female consultant hired by BCG, explains why and how this concept is still relevant and how it can be adapted to current business conditions.

Based on the 2014 Perspective BCG Classics Revisited: The Growth Share Matrix by Martin Reeves, Sandy Moose, and Thijs Venema, BCG

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TED@BCG Berlin was a TED-curated event featuring a diverse group of speakers from across the BCG community. Jointly produced by TED and BCG, the event put a spotlight on how technology is shaping business and society through speed, scale and pervasiveness.

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