Ideas worth spreading

The complex relationship between data and design in UX

119,052 views |

Rochelle King |

TED@BCG Berlin

• October 2014

Engineering a website is equal parts vision and adaptation ... responding both to how users navigate the site and what new goals of the organization have emerged. Rochelle King, the senior designer at Spotify, was recently challenged to combine the many mismatched interfaces of Spotify into a single harmonious layout. She walks us through the process of redesigning a major website, revealing best practices for navigating the relationship between designers, data and the people for whom it is built.

Engineering a website is equal parts vision and adaptation ... responding both to how users navigate the site and what new goals of the organization have emerged. Rochelle King, the senior designer at Spotify, was recently challenged to combine the many mismatched interfaces of Spotify into a single harmonious layout. She walks us through the process of redesigning a major website, revealing best practices for navigating the relationship between designers, data and the people for whom it is built.

About the speaker

Rochelle King

Rochelle King

Experience architect

Rochelle King is Global VP of User Experience and Design at Spotify, where she manages the teams that are responsible for user research and designing the product experience at Spotify. Prior to Spotify, King was VP of User Experience and Product Services at Netflix, where she managed the Design, Enhanced Content, Content Marketing and Localization teams.

About TED Institute

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