When global leaders think about which industries can fuel economic growth, the arts are often overlooked. But filmmaker Mehret Mandefro says the creative sector actually has the power to grow economies -- while also helping safeguard democracy. In this captivating talk, she shares a behind-the-scenes look at how she's putting culture back on the economic agenda in Ethiopia, and explains why other countries would benefit from doing the same.

Mehret Mandefro: How a strong creative industry helps economies thrive

How a strong creative industry helps economies thrive

Ethiopia's rapid economic growth hasn't curbed youth unemployment; creative industries offer a new frontier for job creation.

In Ethiopia, a TV station morphs into a talent incubator, demonstrating how creative sectors can fuel both economic and skill development.

Harnessing Ethiopia's young workforce through a creative industry-driven job strategy can boost the economy and democracy.