Can salad dressing transform capitalism?
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Alex Amouyel |
TED@BCG
• September 2024
What if businesses were designed to maximize impact — not just profits? Alex Amouyel, president and CEO of Newman's Own Foundation, details the organization’s commitment to donate all of the profits from the food company it owns — and shows what the “100% for purpose” movement can teach us about doing business, philanthropy and capitalism differently.