TikTok, Instagram, Snapchat -- and the rise of bite-sized content
360,478 views |
Qiuqing Tai |
TED@BCG
• October 2020
Short videos -- 60 seconds or less, made and shared on apps like TikTok, Snapchat and Instagram -- are more than just a fun way to pass the time; they've transformed how we work, communicate and learn. Digital strategist Qiuqing Tai explores the explosive rise of bite-sized content and forecasts its promise as an economic and social force.