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Why gender-based marketing is bad for business

Gaby Barrios  TED@BCG Mumbai  September 2019
Companies often target consumers based on gender, but this kind of advertising shortcut doesn't just perpetuate outdated stereotypes — it's also bad …
This talk was presented at a TED Institute event given in partnership with BCG. TED editors featured it among our selections on the home page. Read more about the TED Institute.
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