Gaby Barrios • TED@BCG Mumbai • September 2019
Why gender-based marketing is bad for business
Companies often target consumers based on gender, but this kind of advertising shortcut doesn't just perpetuate outdated stereotypes — it's also bad …
This talk was presented at a TED Institute event given in partnership with BCG. TED editors featured it among our selections on the home page. Read more about the TED Institute.