Now you can dig deeper into ideas with new, original books from TED. Long enough to explore a powerful idea but short enough to read in a single sitting, TED Books pick up where TED Talks leave off. This wide-ranging series will cover everything from architecture to business, space travel to love.
Payoff investigates the true nature of motivation, our partial blindness to the way it works, and how we can bridge this gap. Dan Ariely digs deep to find the root of motivation—how it works and how we can use this knowledge to approach important choices in our own lives.
About TED Books
An 18-minute speech can plant a seed or spark the imagination; but many talks create a need to dig deeper, to learn more, to tell a longer story. TED Books fills this need. In September 2014, we published the first TED Book in print.
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