Corporations can face crossroads moments when they either must adapt or die. Chief executive and author Margaret Heffernan shares two dramatic examples of reversal and rebirth from Nokia and Barings.Continue reading
Why you should listen
Margaret Heffernan was born in Texas, grew up in the Netherlands and was educated at Cambridge University. She produced drama and documentary programs for the BBC for 13 years, then moved back to the US where she became a serial entrepreneur and CEO in the early days of the internet.
All of Heffernan's work challenges accepted wisdom about good lives and good work. Willful Blindness: Why We Ignore the Obvious at Our Peril, named one of the most important business books of the decade by the Financial Times, looked at how our most cherished beliefs, behaviors and rules blind us to what matters most. In 2015, she was awarded the Transmission Prize for A Bigger Prize: How We Can Do Better than the Competition, a book that upended the idea that competition forces the best to the top, arguing that it mostly proves wasteful and destructive where collaboration is more sustainable and creative. In 2015, TED published Beyond Measure: The Big Impact of Small Changes which argued that organizational change can, and should, happen at all levels. Her forthcoming book, Uncharted: How to Map the Future will be published in February 2020 in the UK and May 2020 in the US. It addresses the fundamental unpredictability of life, challenges technological determinism and asks how we can find in ourselves the freedom and imagination to create the futures we want. An early reader called it "Karl Popper for the 21st century."
As lead faculty for the Forward Institute's Responsible Leadership Programme, Heffernan mentors CEOs and senior executives of major global organizations.
Margaret Heffernan’s TED talks
More news and ideas from Margaret Heffernan
To keep pace with our ever-changing world, we need out-of-the-box ideas that are bigger and more imaginative than ever. The speakers and performers from this session explore these possibilities, challenging us to think harder about the notions we’ve come to accept. The event: TEDSummit 2019, Session 4: Business Unusual, hosted by Whitney Pennington Rodgers and […]Continue reading
With TEDSummit 2019 just two months away, it’s time to unveil the first group of speakers that will take to the stage in Edinburgh, Scotland, from July 21-25. Three years ago, more than 1,000 members of the TED global community convened in Banff, Canada, for the first-ever TEDSummit. We talked about the fracturing state of […]Continue reading