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Organize a local TEDx event

  • Before you start
    • What is a TEDx event?
    • Organizer responsibilities
    • TEDx rules
    • Event types
    • Application tips
  • Apply for a TEDx license
    • TEDx license agreement
  • TEDx Organizer Guide
    • Volunteers + staff
    • Venue + spaces
    • Speakers + program
    • Branding + promotions
    • Audience + experience
    • Sponsors + finances
    • Video + photography
    • Post-event + renewal
  • Community resources
    • Collaborative learning + tools
    • Event type resources
    • Sponsor marketplace
Participate  ›  Organize a local TEDx event  ›  TEDx Organizer Guide  ›  

Branding + promotions

Promoting your event in a smart and effective way can drive up your attendance, and draw even more attention to the big ideas and conversations happening at your TEDx event.

In this section, we’ll cover the major necessities for promoting and branding your event:

Logo and design

Your logo and event design will be part of all of your communications materials, so creating a consistent and appealing aesthetic is key.

Your event page

You have an event page on TED.com, where other TEDx’ers and the larger TED community can find out about your event.

Your event website

We encourage all TEDx organizers to create an official website for your event. This will serve as an online hub for event info, updates, blog posts, videos and more.

Social media

Social media sites like Twitter and Facebook are powerful tools for promotion and online engagement around your event.

Promotion and press

Like any great event, you’ll want to create media and press tools for journalists and others interested in knowing more. We have the lowdown on what to cover.

Promote your talks

After your TEDx event is over, it will be your job to share your live TEDx talks and performances with the world.

Let’s get started: Logo and design

Who should check out this section? 

  • Lead organizer
  • Designer
  • Communications director
  • Marketing director
  • Website manager
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