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2,020,740 views | William McDonough • TED2005

William McDonough o projektowaniu "Cradle to Cradle"

Zainteresowany ekologią architekt i projektant William McDonough pyta, jak wyglądałyby nasze budynki i produkty, gdyby projektanci brali pod uwagę "wszystkie dzieci, wszystkie gatunki, przez cały czas"

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This talk was presented at an official TED conference. TED's editors chose to feature it for you.

Zainteresowany ekologią architekt i projektant William McDonough pyta, jak wyglądałyby nasze budynki i produkty, gdyby projektanci brali pod uwagę "wszystkie dzieci, wszystkie gatunki, przez cały czas"

This talk was presented at an official TED conference. TED's editors chose to feature it for you.

About the speaker

William McDonough

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Architect William McDonough believes green design can prevent environmental disaster and drive economic growth. He champions “cradle to cradle” design, which considers a product's full life cycle -- from creation with sustainable materials to a recycled afterlife.

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