Almost everything we own and use, at some point, travels to us by container ship, through a vast network of ocean routes and ports that most of us know almost nothing about. Journalist Rose George tours us through the world of shipping, the underpinning of consumer civilization.
What happens when a mall falls into ruin? Filmmaker Dan Bell guides us through abandoned monoliths of merchandise, providing a surprisingly funny and lyrical commentary on consumerism, youth culture and the inspiration we can find in decay.
A writer and veteran consultant to entrepreneurs and executives alike, Joseph Pine's books and workshops help businesses create what modern consumers really want: authentic experiences.
In today's global marketplace, a brand lives beyond the products graced with its logo. James Curleigh shares his experience shepherding a brand beyond its original incarnation, helping Levi's claim not just market but closet share.
Business in Africa is booming -- but international companies are missing out, says emerging markets expert Nomava Zanazo. Rushing in without knowing their customers, businesses underestimate Africans and make costly assumptions about their diversity, preferences and buying power. Sharing the basics about what companies need to know to succeed on...
John Gerzema says there's an upside to the recent financial crisis -- the opportunity for positive change. In this talk, he identifies four major cultural shifts driving new consumer behavior and shows how businesses are evolving to connect with thoughtful spending.
If Chinese millenials were their own country, they would have the third largest population in the world, says Sebastian Guo. They are well-educated, super motivated and the largest emerging consumer demographic on the planet. So why is it that the business world is still obsessed with understanding American millenials? In his passionate and pers...
We make millions of online purchases daily, but who (or what) actually puts our items into packages? In this talk, Mick Mountz weaves a fascinating, surprisingly robot-filled tale of what happens inside a warehouse.
Designer Jessi Arrington packed nothing for TEDActive but 7 pairs of undies, buying the rest of her clothes in thrift stores around LA. It's a meditation on conscious consumption -- wrapped in a rainbow of color and creativity.
She made her name following the dollars in terrorist networks, but now Loretta Napoleoni is on the trail of something far more sinister -- the gray zone where crime and unregulated credit meet.
Games are invading the real world -- and the runaway popularity of Farmville and Guitar Hero is just the beginning, says Jesse Schell. At the DICE Summit, he makes a startling prediction: a future where 1-ups and experience points break "out of the box" and into every part of our daily lives.
Daniel Goleman, psychologist and award-winning author of Emotional Intelligence and other books on EI, challenges traditional measures of intelligence as a predictor of life success.
Given the option, few would choose to buy products that harm the earth -- yet it's nearly impossible to know how most consumer goods are made or where they're sourced from. That's about to change, says supply chain innovator Markus Mutz. He shares how he used blockchain technology to track Patagonian toothfish on their journey from ocean to dinn...
Supply chain challenges are real, but they're not new, says global trade expert Dustin Burke. In the face of disruptions ranging from natural disasters to pandemics, how do we make sure supply chains can keep up? Burke offers a combination of solutions -- from companies sharing risk to better forecasting disruptions -- to help create a more resi...
Advertising adds value to a product by changing our perception, rather than the product itself. Rory Sutherland makes the daring assertion that a change in perceived value can be just as satisfying as what we consider “real” value -- and his conclusion has interesting consequences for how we look at life.
Customers want to feel what they buy is authentic, but "Mass Customization" author Joseph Pine says selling authenticity is tough because, well, there's no such thing. He talks about a few experiences that may be artificial but make millions anyway.
Rory Sutherland stands at the center of an advertising revolution in brand identities, designing cutting-edge, interactive campaigns that blur the line between ad and entertainment.
A decade ago, Robin Chase founded Zipcar in the US, now the largest car-sharing company in the world. Now she's exploring the next level of car-sharing: Buzzcar, a French startup that lets people rent their own cars to others. The details are fascinating (how does insurance work, exactly?), and the larger vision (she calls it Peers, Inc.) points...
Investors tend to think in daily and quarterly numbers, leading to a system that can harm the future health of the economy and planet. Michelle Greene explains how the Long-Term Stock Exchange is reimagining public markets by holding companies to forward-thinking standards of diversity and inclusion, employee investment and environmental respons...
At TEDxCambridge, Michael Norton shares fascinating research on how money can indeed buy happiness -- when you don't spend it on yourself. Listen for surprising data on the many ways pro-social spending can benefit you, your work, and (of course) other people.
Your favorite pair of jeans -- the ones you refuse to throw out -- are actually a part of a global climate solution, says fashion entrepreneur Josephine Philips. When you value your existing clothes instead of chasing the latest trends, you help reduce waste and protect our planet for generations to come. Learn more about the impacts of what you...
There's something simple we can all do to help the planet -- and it's probably not what you think. With one-third of all the food we produce globally each year being thrown away, entrepreneur Tessa Clarke believes that sharing more and wasting less is an underrated solution to the climate crisis. Learn more about how you can join the growing mov...
Global consumer strategist Aparna Bharadwaj shares a fascinating glimpse at under-the-radar affinities that transcend cultures and borders -- from the way people snack in China and Saudi Arabia to how people shop for clothes in the US and Russia. "There are patterns where you least expect them," she says -- and paying attention to them just migh...