Chris Anderson is an authority on emerging technologies and the cultures that surround them.

Why you should listen

Before Chris Anderson took over as editor of WIRED, he spent seven years at The Economist, where he worked as editor of both the technology and business sections. Anderson holds a degree in physics and has conducted research at the Los Alamos National Laboratory, and has done stints at the leading journals Nature and Science.

(He is not, however, to be confused with the curator of TED, who has the same name.)

He's perhaps most famous for coining the term "the long tail," a whiteboard favorite that describes the business strategy of pursuing many little fish (versus a few big fish), as typified by both Amazon and Netflix. Anderson first introduced the term in an article written for WIRED in 2004; the book-length version, The Long Tail: Why the Future of Business Is Selling Less of More, became a bestseller. He maintains a blog, The Long Tail, which he updates with impressive regularity.

Chris Anderson’s TED talk

More news and ideas from Chris Anderson

Live from TED2017

What will the future look like? Elon Musk speaks at TED2017

April 28, 2017

In conversation with TED’s Head Curator Chris Anderson, serial entrepreneur and future-builder Elon Musk discusses his new project digging tunnels under LA, Hyperloop, Tesla, SpaceX and his dreams for what the world could look like. Below, highlights from the conversation. Why are you boring? “We’re trying to dig a hole under LA, and this is to […]

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