Thanks to a coalition of climate activists, organizations and researchers — powered by philanthropy — a cleaner, healthier, more equitable transportation future is now within reach. For the opening session of the Countdown Summit, head of TED Chris Anderson announced, in conversation with electrification advocate Monica Araya, a catalytic funding boost of 300 million dollars […]Continue reading
Why you should listen
Before Chris Anderson took over as editor of WIRED, he spent seven years at The Economist, where he worked as editor of both the technology and business sections. Anderson holds a degree in physics and has conducted research at the Los Alamos National Laboratory, and has done stints at the leading journals Nature and Science.
(He is not, however, to be confused with the curator of TED, who has the same name.)
He's perhaps most famous for coining the term "the long tail," a whiteboard favorite that describes the business strategy of pursuing many little fish (versus a few big fish), as typified by both Amazon and Netflix. Anderson first introduced the term in an article written for WIRED in 2004; the book-length version, The Long Tail: Why the Future of Business Is Selling Less of More, became a bestseller. He maintains a blog, The Long Tail, which he updates with impressive regularity.
Chris Anderson’s TED talk
More news and ideas from Chris Anderson
On February 22, 2021, TED launches the TED Audio Collective to house its growing collection of podcasts. While broadly known for its global conferences and signature TED Talk videos, TED is also one of the top podcast publishers in the world. TED podcasts are downloaded 1.65 million times per day in virtually every country on […]Continue reading
Many of the best TED Talks are built around stories, with speakers' personal anecdotes helping them bring their ideas to life. Here, TED head curator Chris Anderson provides us with some storytelling dos and don'ts. Plus: news about the TED Masterclass app.Continue reading