Chris Anderson is an authority on emerging technologies and the cultures that surround them.

Why you should listen

Before Chris Anderson took over as editor of WIRED, he spent seven years at The Economist, where he worked as editor of both the technology and business sections. Anderson holds a degree in physics and has conducted research at the Los Alamos National Laboratory, and has done stints at the leading journals Nature and Science.

(He is not, however, to be confused with the curator of TED, who has the same name.)

He's perhaps most famous for coining the term "the long tail," a whiteboard favorite that describes the business strategy of pursuing many little fish (versus a few big fish), as typified by both Amazon and Netflix. Anderson first introduced the term in an article written for WIRED in 2004; the book-length version, The Long Tail: Why the Future of Business Is Selling Less of More, became a bestseller. He maintains a blog, The Long Tail, which he updates with impressive regularity.

Chris Anderson’s TED talk

More news and ideas from Chris Anderson

News

TED original podcast The TED Interview kicks off Season 2

May 15, 2019

TED returns with the second season of The TED Interview, a long-form podcast series that features Chris Anderson, head of TED, in conversation with leading thinkers. The podcast is an opportunity to reconnect with renowned speakers and dive deeper into their ideas within a different global climate. This season’s guests include Bill Gates, Monica Lewinsky, […]

Continue reading
Live from TED2019

Play: Notes from Session 9 of TED2019

April 18, 2019

The more we look, the more our digital and analog worlds are blending. What is this future we are entering? In Session 9 of TED2019, we peer into the thrilling, sometimes frightening, often hilarious world of technology. The event: Talks and tech demos from TED2019, Session 9: Play, hosted by head of TED Chris Anderson […]

Continue reading
Live from TED2019

Mystery: Notes from Session 8 of TED2019

April 18, 2019

To kick off day 4 of TED2019, we give you (many more) reasons to get a good night’s sleep, plunge into the massive microbiome in the Earth’s crust — and much, more more. The event: Talks from TED2019, Session 8: Mystery, hosted by head of TED Chris Anderson and TED’s science curator David Biello When […]

Continue reading