Many of the best TED Talks are built around stories, with speakers' personal anecdotes helping them bring their ideas to life. Here, TED head curator Chris Anderson provides us with some storytelling dos and don'ts. Plus: news about the TED Masterclass app.Continue reading
Why you should listen
Before Chris Anderson took over as editor of WIRED, he spent seven years at The Economist, where he worked as editor of both the technology and business sections. Anderson holds a degree in physics and has conducted research at the Los Alamos National Laboratory, and has done stints at the leading journals Nature and Science.
(He is not, however, to be confused with the curator of TED, who has the same name.)
He's perhaps most famous for coining the term "the long tail," a whiteboard favorite that describes the business strategy of pursuing many little fish (versus a few big fish), as typified by both Amazon and Netflix. Anderson first introduced the term in an article written for WIRED in 2004; the book-length version, The Long Tail: Why the Future of Business Is Selling Less of More, became a bestseller. He maintains a blog, The Long Tail, which he updates with impressive regularity.
Chris Anderson’s TED talk
More news and ideas from Chris Anderson
What’s the difference between shyness and introversion? And how can companies help introverts thrive? A Q&A with Susan Cain
In this overscheduled, overstimulating world, it’s no surprise that many of us feel like introverts at some point during our days. In an excerpt from The TED Interview podcast, writer Susan Cain talks about how workplaces can better support people's quieter side and what helped her conquer her fear of public speaking.Continue reading
TED returns with the second season of The TED Interview, a long-form podcast series that features Chris Anderson, head of TED, in conversation with leading thinkers. The podcast is an opportunity to reconnect with renowned speakers and dive deeper into their ideas within a different global climate. This season’s guests include Bill Gates, Monica Lewinsky, […]Continue reading