Ideas worth spreading

TED2004

February 2004

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Technology's long tail

Chris Anderson, then the editor of Wired, explores the four key stages of any viable technology: setting the right price, gaining market share, displacing an established technology and, finally, becoming ubiquitous.

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This talk was presented at an official TED conference. TED's editors chose to feature it for you.

Chris Anderson, then the editor of Wired, explores the four key stages of any viable technology: setting the right price, gaining market share, displacing an established technology and, finally, becoming ubiquitous.

This talk was presented at an official TED conference. TED's editors chose to feature it for you.

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Chris Anderson is an authority on emerging technologies and the cultures that surround them.