If Chinese millenials were their own country, they would have the third largest population in the world, says Sebastian Guo. They are well-educated, super motivated and the largest emerging consumer demographic on the planet. So why is it that the business world is still obsessed with understanding American millenials? In his passionate and perspective-shifting talk, Guo says it time to think outside our western boundaries and focus eastward.

Sebastian Guo: Why we need to pay attention to Chinese millennials

Why we need to pay attention to Chinese millennials

With 400 million strong, Chinese millennials represent the third-largest population globally, urging a global business rethink.

Chinese millennials outshine with education and motivation, holding significant degrees and favoring STEM and business fields.

Mobile savvy Chinese millennials shape digital commerce, spending four times more on mobile purchases than their US counterparts.