29,896 views | Sebastian Guo • TED@UPS
Why we need to pay attention to Chinese millennials
If Chinese millenials were their own country, they would have the third largest population in the world, says Sebastian Guo. They are well-educated, super motivated and the largest emerging consumer demographic on the planet. So why is it that the business world is still obsessed with understanding American millenials? In his passionate and perspective-shifting talk, Guo says it time to think outside our western boundaries and focus eastward.