Ideas worth spreading

Why we need to pay attention to Chinese millennials

31,829 views | Sebastian Guo • TED@UPS

If Chinese millenials were their own country, they would have the third largest population in the world, says Sebastian Guo. They are well-educated, super motivated and the largest emerging consumer demographic on the planet. So why is it that the business world is still obsessed with understanding American millenials? In his passionate and perspective-shifting talk, Guo says it time to think outside our western boundaries and focus eastward.

If Chinese millenials were their own country, they would have the third largest population in the world, says Sebastian Guo. They are well-educated, super motivated and the largest emerging consumer demographic on the planet. So why is it that the business world is still obsessed with understanding American millenials? In his passionate and perspective-shifting talk, Guo says it time to think outside our western boundaries and focus eastward.

About the speaker

Sebastian Guo

Sebastian Guo

Multicultural millenial

Growing up in China while its youth culture was transforming, then living in the US and Germany, Sebastian Guo has witnessed a diversity of burgeoning millennial cultures. He began his UPS career in Atlanta as an international marketing intern, identifying opportunities in markets around the world. Now he works in Singapore, where he develops marketing analytics and infrastructure to drive revenue growth across 14 Asian markets.

About TED Institute

Every year, TED works with a group of select companies and foundations to identify internal ideators, inventors, connectors, and creators. Drawing on the same rigorous regimen that has prepared speakers for the TED main stage, TED Institute works closely with each partner, overseeing curation and providing intensive one-on-one talk development to sharpen and fine tune ideas. The culmination is an event produced, recorded, and hosted by TED, generating a growing library of valuable TED Talks that can spur innovation and transform organizations.

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