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吃小米了吗？市场营销怎样改善非洲农民生计
1,826,305 views |
苏怡 ·卡尔-韦萨卡 |
TED@BCG
• September 2021
Read transcript
从“喝牛奶了吗？”到“墨西哥来的牛油果”，市场营销在不知不觉中影响了你的饮食习惯。但是除了已知的市场营销改变食品市场的大事件，非洲农民更多的是收到种子、肥料的资助而不是广告支持。农业发展专家苏怡 ·卡尔-韦萨卡概述了三种行业、政府、非营利组织等可以帮助非洲农民改善他们生计的方式--同时对社会、经济和环境产生积极影响。
sustainability
business
food
Africa
marketing
agriculture
farming
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