Ideas worth spreading

Build a tower, build a team

7,808,615 views |

Tom Wujec |

TED2010

• February 2010

Tom Wujec presents some surprisingly deep research into the "marshmallow problem" -- a simple team-building exercise that involves dry spaghetti, one yard of tape and a marshmallow. Who can build the tallest tower with these ingredients? And why does a surprising group always beat the average?

Tom Wujec presents some surprisingly deep research into the "marshmallow problem" -- a simple team-building exercise that involves dry spaghetti, one yard of tape and a marshmallow. Who can build the tallest tower with these ingredients? And why does a surprising group always beat the average?

This talk was presented at an official TED conference. TED's editors chose to feature it for you.

About the speaker

Tom Wujec

See speaker profile

Tom Wujec studies how we share and absorb information. He's an innovative practitioner of business visualization -- using design and technology to help groups solve problems and understand ideas. He is a Fellow at Autodesk.

Learn more

This talk was presented at an official TED conference. TED's editors chose to feature it for you.