Ideas worth spreading

Designers -- think big!

2,347,228 views |

Tim Brown |

TEDGlobal 2009

• July 2009

Tim Brown says the design profession has a bigger role to play than just creating nifty, fashionable little objects. He calls for a shift to local, collaborative, participatory "design thinking" -- starting with the example of 19th-century design thinker Isambard Kingdom Brunel.

Tim Brown says the design profession has a bigger role to play than just creating nifty, fashionable little objects. He calls for a shift to local, collaborative, participatory "design thinking" -- starting with the example of 19th-century design thinker Isambard Kingdom Brunel.

This talk was presented at an official TED conference. TED's editors chose to feature it for you.

Sign up for an IDEO U design thinking course to boost your creative confidence.

Join OpenIDEO and design for social good.

About the speaker

Tim Brown

See speaker profile

Tim Brown is the CEO of the "innovation and design" firm IDEO -- taking an approach to design that digs deeper than the surface.

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This talk was presented at an official TED conference. TED's editors chose to feature it for you.

Sign up for an IDEO U design thinking course to boost your creative confidence.

Join OpenIDEO and design for social good.