Ideas worth spreading

Designers -- think big!

2,372,459 views |

Tim Brown |

TEDGlobal 2009

• July 2009

Tim Brown says the design profession has a bigger role to play than just creating nifty, fashionable little objects. He calls for a shift to local, collaborative, participatory "design thinking" -- starting with the example of 19th-century design thinker Isambard Kingdom Brunel.

Tim Brown says the design profession has a bigger role to play than just creating nifty, fashionable little objects. He calls for a shift to local, collaborative, participatory "design thinking" -- starting with the example of 19th-century design thinker Isambard Kingdom Brunel.

This talk was presented at an official TED conference. TED's editors chose to feature it for you.

Sign up for an IDEO U design thinking course to boost your creative confidence.

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About the speaker

Tim Brown

See speaker profile

Tim Brown is the CEO of the "innovation and design" firm IDEO -- taking an approach to design that digs deeper than the surface.

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This talk was presented at an official TED conference. TED's editors chose to feature it for you.

Sign up for an IDEO U design thinking course to boost your creative confidence.

Join OpenIDEO and design for social good.