Perspective is everything
3,277,236 views |
Rory Sutherland |
TEDxAthens
• December 2011
The circumstances of our lives may matter less than how we see them, says Rory Sutherland. At TEDxAthens, he makes a compelling case for how reframing is the key to happiness.
The circumstances of our lives may matter less than how we see them, says Rory Sutherland. At TEDxAthens, he makes a compelling case for how reframing is the key to happiness.
This talk was presented to a local audience at TEDxAthens, an independent event. TED's editors chose to feature it for you.
Read more about TEDx.About the speaker
Rory Sutherland stands at the center of an advertising revolution in brand identities, designing cutting-edge, interactive campaigns that blur the line between ad and entertainment.
George Loewenstein | Oxford University Press, 2008 | Book
Colin Camerer | Princeton University Press, 2003 | Book
Steven Pinker | Penguin, 2012 | Book
Gerd Gigerenzer | Penguin, 2014 | Book
David Sloan Wilson | Little, Brown and Company, 2011 | Book
Matt Ridley | Harper Perennial, 2011 | Book
Nassim Nicholas Taleb | Random House Trade, 2010 | Book
Robert Kurzban | Princeton University Press, 2012 | Book
Jonathan Haidt | Vintage, 2013 | Book
Robert Trivers | Basic Books, 2014 | Book
Richard Thaler and Cass Sunstein | Penguin, 2009 | Book
George Akerlof and Rachel Kranton | Princeton University Press, 2010 | Book
Robert H. Frank | Princeton University Press, 2011 | Book
| Explore
About TEDx
TEDx was created in the spirit of TED's mission, "ideas worth spreading." It supports independent organizers who want to create a TED-like event in their own community.
This talk was presented to a local audience at TEDxAthens, an independent event. TED's editors chose to feature it for you.
Read more about TEDx.