Paul Zak:
Paul Zak: Confiança, moralidade — e ocitocina

TEDGlobal 2011 · 16:34 · Filmed Jul 2011
Watch next...
Rebecca Saxe: How we read each other's minds

Share this idea

Total views
TED Talks are free
thanks to support from

O que move nosso desejo de nos comportarmos moralmente? O neuroeconomista Paul Zak mostra por que ele acredita que a ocitocina (que ele chama de "a molécula moral") é responsável pela confiança, empatia e outros sentimentos que ajudam a construir uma sociedade estável.

A pioneer in the field of neuroeconomics, Paul Zak is uncovering how the hormone oxytocin promotes trust, and proving that love is good for business. Full bio
This talk was presented at an official TED conference, and was featured by our editors on the home page.



Enthusiastically agree? Respectfully beg to differ? Have your say here.

2000 characters remaining
Don't have an account? Sign up now — it's fast and free.
Sort comments by
There are currently no comments for this talk.