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要如何更有說服力？答案和直覺相反！
2,387,255 views |
尼羅·薩凡納森 |
TEDxLondonBusinessSchool
• May 2019
Read transcript
怎麼建立論點比較好？組織心理學家尼羅·薩凡納森要來教大家迷人的一課：「稀釋效應」。它是一種認知怪癖，會削弱我們的強力論述。他也會說明為什麼簡潔才是說服力的真正靈魂。
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