Shimpei Takahashi

Toy designer
Shimpei Takahashi thinks we should forget about analyzing data or sales figures and just come up with ideas — lots and lots of ideas.

Why you should listen

Shimpei Takahashi has developed many toys for Bandai, including the popular Mugen Puchi Puchi, a game that exploits the universal love of popping bubble wrap. The toy received the Grand Prize "Trendy Toy" Award from the Japan Toy Association.

In 2005, Takahashi invented a board game called Simpei, while he also works in the digital realm, having designed the social gaming app, Onedari Wanko (Fawning Puppy).