Name: Play this word game to come up with original ideas
Uploaded: 2015-03-12T14:57:22Z
Duration: 5 min 30 s
Description: Shimpei Takahashi always dreamed of designing toys. But when he started work as a toy developer, he found that the pressure to produce squashed his creativity. In this short, funny talk, Takahashi describes how he got his ideas flowing again, and shares a simple word game anyone can play to generate new ideas. (In Japanese with English subtitles.)

Shimpei Takahashi always dreamed of designing toys. But when he started work as a toy developer, he found that the pressure to produce squashed his creativity. In this short, funny talk, Takahashi describes how he got his ideas flowing again, and shares a simple word game anyone can play to generate new ideas. (In Japanese with English subtitles.)

Shimpei Takahashi: Play this word game to come up with original ideas

Play this word game to come up with original ideas

By embracing absurdity, ideas like a toothbrush-guitar hybrid emerge, demonstrating innovation's need for unfettered imagination.

Random word association, not data analysis, led to the creation of a hit toy, proving that creativity can outperform research.

Shiritori, a simple word game, sparks creativity, transforming toy development from data-driven to idea-rich environments.