As a child, Seth Godin played the clarinet. Or — he tried .. sort of. At TED2014, he explains how he trudged through lessons, never trying hard enough to produce a note that sounded like the ones he heard from “real” clarinetists. “I took lessons,” he says, “but I’m not sure I actually played the […]Continue reading
Why you should listen
"Seth Godin may be the ultimate entrepreneur for the Information Age," Mary Kuntz wrote in Business Week nearly a decade ago. "Instead of widgets or car parts, he specializes in ideas -- usually, but not always, his own." In fact, he's as focused on spreading ideas as he is on the ideas themselves.
After working as a software brand manager in the mid-1980s, Godin started Yoyodyne, one of the first Internet-based direct-marketing firms, with the notion that companies needed to rethink how they reached customers. His efforts caught the attention of Yahoo!, which bought the company in 1998 and kept Godin on as a vice president of permission marketing. Godin has produced several critically acclaimed and attention-grabbing books, including Permission Marketing, All Marketers Are Liars, and Purple Cow (which was distributed in a milk carton). In 2005, Godin founded Squidoo.com, a Web site where users can share links and information about an idea or topic important to them.
What others say
“[Godin] is a demigod on the Web, a best-selling author, highly sought-after lecturer, successful entrepreneur, respected pundit and high-profile blogger. He is uniquely respected for his understanding of the Internet.” — Forbes.com
Seth Godin’s TED talks
More news and ideas from Seth Godin
What does a hacked future look like? What will our bodies — and minds — be capable as bioengineering becomes more and more ubiquitous? In Session 8 of TED2014, speakers take on the hacked world of tomorrow. Here are the speakers who appeared in this session. Click below to read a full recap of each […]Continue reading
By Seth Godin Please don’t steal my car. If you drive away with it, I won’t have it any more, which is a real hassle. Please don’t steal my identity or my reputation either. Neither travels well, and all the time you’re using it, you’re degrading something that belongs to me. But my ideas? Sure, […]Continue reading