Name: The tribes we lead
Uploaded: 2009-05-10T21:34:00Z
Duration: 17 min 9 s
Description: Seth Godin argues the Internet has ended mass marketing and revived a human social unit from the distant past: tribes. Founded on shared ideas and values, tribes give ordinary people the power to lead and make big change. He urges us to do so.

Seth Godin argues the Internet has ended mass marketing and revived a human social unit from the distant past: tribes. Founded on shared ideas and values, tribes give ordinary people the power to lead and make big change. He urges us to do so.

Seth Godin: The tribes we lead

The tribes we lead

Nathan Winograd's journey to transform cities into no-kill zones for pets inspires a rethink of societal norms and individual impact.

The shift from mass marketing to tribal leadership highlights a deeper, more personal approach to sparking change in the digital age.

Challenging the status quo, connecting like-minded individuals, and committing to a cause are the hallmarks of true leadership.