Known as "Captain Organic," Ross Lovegrove embraces nature as the inspiration for his "fat-free" design. Each object he creates — be it bottle, chair, staircase or car — is reduced to its essential elements. His pieces offer minimal forms of maximum beauty.

Why you should listen

Ross Lovegrove is truly a pioneer of industrial design. As founder of Studio X in the Notting Hill area of London, the Welsh-born designer has exuberantly embraced the potential offered by digital technologies. However, he blends his love of high tech with a belief that the natural world had the right idea all along: Many of his pieces are inspired by principles of evolution and microbiology.

Delightedly crossing categories, Lovegrove has worked for clients as varied as Apple, Issey Miyake, Herman Miller and Airbus, and in 2005 he was awarded the World Technology Award for design. His personal artwork has been exhibited at MoMA in New York, the Pompidou Centre in Paris and the Design Museum in London. Lovegrove's astonishing objects are the result of an ongoing quest to create forms that, as he puts it, touch people's soul.

What others say

“Lovegrove's specialty is in qualifying the present moment in design, rather than restyling the past, by employing new technologies with new materials to define new shapes.” — New York Times

Ross Lovegrove’s TED talk

More news and ideas from Ross Lovegrove

Twitter Snapshot: Ross Lovegrove's organic, elegant designs

July 23, 2009

Industrial designer Ross Lovegrove delved into his design philosophy of organic essentialism. Lovegrove strips down his designs to their essence to create, he jokes, “good, sensible Welsh stuff”, alluding to his Welsh upbringing that emphasized economy and efficiency. Lovegrove extricates himself from the fear of failure and seeks out the impossible in his designs. The […]

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Live from TEDGlobal

Watch TEDTalks from speakers at the upcoming TEDGlobal 2009

July 10, 2009

From TEDGlobal’s speaker list of more than 90 — including 18-minute talks, demos and TED U courses — 13 of our scheduled speakers already have TEDTalks online from previous TEDs and partners. To find them, check out our new theme, Speaking at TEDGlobal 2009, and watch archive gems from these returning speakers. All of these […]

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