Ideas worth spreading

1,336,298 views | Ross Lovegrove • TED2005

Organic design, inspired by nature

Designer Ross Lovegrove expounds his philosophy of "fat-free" design and offers insight into several of his extraordinary products, including the Ty Nant water bottle and the Go chair.

This talk was presented at an official TED conference. TED's editors chose to feature it for you.

Designer Ross Lovegrove expounds his philosophy of "fat-free" design and offers insight into several of his extraordinary products, including the Ty Nant water bottle and the Go chair.

This talk was presented at an official TED conference. TED's editors chose to feature it for you.

About the speaker

Industrial designer

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Known as "Captain Organic," Ross Lovegrove embraces nature as the inspiration for his "fat-free" design. Each object he creates -- be it bottle, chair, staircase or car -- is reduced to its essential elements. His pieces offer minimal forms of maximum beauty.