Ideas worth spreading

Organic design, inspired by nature

1,340,878 views | Ross Lovegrove • TED2005

Designer Ross Lovegrove expounds his philosophy of "fat-free" design and offers insight into several of his extraordinary products, including the Ty Nant water bottle and the Go chair.

Designer Ross Lovegrove expounds his philosophy of "fat-free" design and offers insight into several of his extraordinary products, including the Ty Nant water bottle and the Go chair.

This talk was presented at an official TED conference. TED's editors chose to feature it for you.

About the speaker

Ross Lovegrove

Industrial designer

See speaker profile

Known as "Captain Organic," Ross Lovegrove embraces nature as the inspiration for his "fat-free" design. Each object he creates -- be it bottle, chair, staircase or car -- is reduced to its essential elements. His pieces offer minimal forms of maximum beauty.

This talk was presented at an official TED conference. TED's editors chose to feature it for you.