Orit Tykocinski

Behavioral decision-making expert
Orit Tykocinski is interested in how people make economic decisions, and how these are shaped by intuitive thinking, past experiences, emotions and wishes.

Why you should listen

Orit E. Tykocinski is a professor in the School of Psychology at Reichman University (IDC Herzliya), Israel. In her research she explores the role of regret in intuitive judgments; the phenomenon of “inaction inertia” in consumer behavior and political negotiations; emotion-based financial choices; and the effects of “magical thinking” on subjective risk assessments and insurance decisions.

Tykocinski is one of the founders of the Dice@IDC Decision Research Center.

She lives in Tel Aviv, enjoys sailing and was recently adopted by a cat.

Orit Tykocinski’s TED talk