Ideas worth spreading

The counterintuitive psychology of insurance

1,788,398 views | Orit Tykocinski • TEDxInnsbruck

The real reason you buy insurance may have as much to do with pleasing your psyche as it does protecting your wallet. Behavioral psychologist Orit Tykocinski explores the connection between insurance and the reality-distorting risks of "magical thinking" that may make you reconsider your own rationale.

The real reason you buy insurance may have as much to do with pleasing your psyche as it does protecting your wallet. Behavioral psychologist Orit Tykocinski explores the connection between insurance and the reality-distorting risks of "magical thinking" that may make you reconsider your own rationale.

This talk was presented to a local audience at TEDxInnsbruck, an independent event. TED's editors chose to feature it for you.

Read more about TEDx.

About the speaker

Orit Tykocinski

Behavioral decision-making expert

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Orit Tykocinski is interested in how people make economic decisions, and how these are shaped by intuitive thinking, past experiences, emotions and wishes.

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This talk was presented to a local audience at TEDxInnsbruck, an independent event. TED's editors chose to feature it for you.

Read more about TEDx.