BCG's Martin Reeves consults on strategy to global enterprises across a range of industries.

Why you should listen

Martin Reeves is the Director of the BCG Henderson Institute, BCG's think tank for new ideas in strategy and management, and a Senior Partner based in New York City.

Reeves has been with the firm for 26 years and focuses on strategy, dividing his time between the Institute and client strategy work across sectors. He is author of a new book on strategy, Your Strategy Needs a Strategy, which deals with choosing and executing the right approach in today's complex and dynamic business environment, as well as numerous articles in Harvard Business Review and other publications.

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More news and ideas from Martin Reeves

Business

Two surprising strategies for effective innovation

June 9, 2017

Picture this: Three kids are given a LEGO set with the pieces to build a fire department. All of them want to build as many new toys as possible. The first kid goes straight for the easy wins. He puts a tiny red hat on a tiny minifig: presto, a firefighter! In this way, he […]

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