Some people say that creating true innovation is like capturing lightning in a bottle. Not so, says BCG managing director Martin Reeves. It’s actually a process that can be considered, managed and adapted.Continue reading
Why you should listen
Martin Reeves is the Director of the BCG Henderson Institute, BCG's think tank for new ideas in strategy and management, and a Senior Partner based in New York City.
Reeves has been with the firm for 26 years and focuses on strategy, dividing his time between the Institute and client strategy work across sectors. He is author of a new book on strategy, Your Strategy Needs a Strategy, which deals with choosing and executing the right approach in today's complex and dynamic business environment, as well as numerous articles in Harvard Business Review and other publications.
Martin Reeves’ TED talk
More news and ideas from Martin Reeves
Picture this: Three kids are given a LEGO set with the pieces to build a fire department. All of them want to build as many new toys as possible. The first kid goes straight for the easy wins. He puts a tiny red hat on a tiny minifig: presto, a firefighter! In this way, he […]Continue reading