1,840,661 views | Martin Reeves • TED@BCG
Why play is essential for business
To thrive in today's competitive economy, you need to constantly reimagine your business. So what's the secret to sustained success? Strategist Martin Reeves makes a pitch for embracing play to spark innovative business ideas -- and invites you to try out a series of imagination games that he uses to get leaders to stretch their thinking and dream up new possibilities.
This talk was presented at a TED Institute event given in partnership with BCG. TED's editors chose to feature it for you.
Read more about the TED Institute.To thrive in today's competitive economy, you need to constantly reimagine your business. So what's the secret to sustained success? Strategist Martin Reeves makes a pitch for embracing play to spark innovative business ideas -- and invites you to try out a series of imagination games that he uses to get leaders to stretch their thinking and dream up new possibilities.
This talk was presented at a TED Institute event given in partnership with BCG. TED's editors chose to feature it for you.
Read more about the TED Institute.About the speaker
Martin Reeves is chairman of the BCG Henderson Institute (BHI), BCG's think tank for new ideas in strategy and management.
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About TED Institute
Every year, TED works with a group of select companies and foundations to identify internal ideators, inventors, connectors, and creators. Drawing on the same rigorous regimen that has prepared speakers for the TED main stage, TED Institute works closely with each partner, overseeing curation and providing intensive one-on-one talk development to sharpen and fine tune ideas. The culmination is an event produced, recorded, and hosted by TED, generating a growing library of valuable TED Talks that can spur innovation and transform organizations.