Name: Why play is essential for business
Uploaded: 2022-02-17T15:51:37Z
Duration: 11 min 9 s
Description: To thrive in today's competitive economy, you need to constantly reimagine your business. So what's the secret to sustained success? Strategist Martin Reeves makes a pitch for embracing play to spark innovative business ideas -- and invites you to try out a series of imagination games that he uses to get leaders to stretch their thinking and dream up new possibilities.

To thrive in today's competitive economy, you need to constantly reimagine your business. So what's the secret to sustained success? Strategist Martin Reeves makes a pitch for embracing play to spark innovative business ideas -- and invites you to try out a series of imagination games that he uses to get leaders to stretch their thinking and dream up new possibilities.

Martin Reeves: Why play is essential for business

Why play is essential for business

Embracing play in business ignites innovation, fostering an environment where reimagining becomes the cornerstone of success.

The 'Anti-Company Game' challenges leaders to flip their business assumptions, uncovering potential for disruptive strategies.

Engaging with the 'Maverick Game' prompts companies to view industry outliers as visionaries, revealing paths to renewal and growth.