Jamie Oliver is transforming the way we feed ourselves, and our children.

Why you should listen

Jamie Oliver has been drawn to the kitchen since he was a child working in his father's pub-restaurant. He showed not only a precocious culinary talent but also a passion for creating (and talking about) fresh, honest, delicious food. In the past decade, the shaggy-haired "Naked Chef" of late-'90s BBC2 has built a worldwide media conglomerate of TV shows, books, cookware and magazines, all based on a formula of simple, unpretentious food that invites everyone to get busy in the kitchen. And as much as his cooking is generous, so is his business model -- his Fifteen Foundation, for instance, trains young chefs from challenged backgrounds to run four of his restaurants.

Now, Oliver is using his fame and charm to bring attention to the changes that Brits and Americans need to make in their lifestyles and diet. Campaigns such as Jamie's School Dinner, Ministry of Food and Food Revolution USA combine Oliver’s culinary tools, cookbooks and television, with serious activism and community organizing -- to create change on both the individual and governmental level.

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Jamie Oliver’s TED talk

More news and ideas from Jamie Oliver


Jamie Oliver sets eyes on a Guinness World Record with his Food Revolution

May 15, 2014

Jamie Oliver’s third annual Food Revolution Day is tomorrow on Friday, May 16. This year, among the many other food-filled activities lined up, the healthy eating activist and 2010 TED Prize winner is looking to break the Guinness World Record attempt for the ‘Most participants in a cookery lesson in 24 hours.’ The current Guinness World Record stands […]

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Jamie Oliver gears up for Food Revolution Day on May 17

May 16, 2013

Tomorrow is a holiday, and one you can celebrate simply by eating. Jamie Oliver, who won the TED Prize in 2010, has declared May 17 as Food Revolution Day. His vision: that people gather in homes, schools, workplaces and social spaces to share their culinary knowledge, cook together and simply enjoy each other’s company as they […]

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