Why you should listen
BCG's Gaby Barrios is a partner and associate director of the Center for Customer Insight, based in Paris. She has dedicated her career to understanding consumers across the world in a wide range of industries, from fast-moving consumer goods, travel and retail to financial services, healthcare and technology.
At BCG, Barrios is one of the leaders of the Demand Centric Growth topic, which aims to drive organic growth anchored on deep consumer understanding. She has developed proprietary algorithms that help isolate what drives consumer needs, reframing the market in a way that highlights new opportunities to grow.
Barrios holds a Master of Science degree in management sciences and industrial engineering from Northwestern University, and a Bachelor of Science degree in industrial engineering from Universidad Simón Bolívar in her native Venezuela.