In January, Suw Charman-Anderson declared March 24 Ada Lovelace Day — a day to celebrate female role models in technology. She asked other bloggers to help her celebrate “a woman in technology whom I admire.” Ada Lovelace (1815-1852) is best known for writing a description of the Analytical Engine, a mechanical general-purpose computer designed by […]Continue reading
Why you should listen
With a PhD in theater and a focus on interactive narratives, Brenda Laurel landed in Silicon Valley at the perfect moment -- at a time when theorists and technologists were exploring new ways that our expanded computing power could link us and entertain us in ways we couldn't yet imagine. She worked as a software designer and researcher for Atari and Activision, and co-founded a telepresence company in 1990.
In 1994 she became a founding member of Paul Allen and David Liddle's Interval Research, a legendary Silicon Valley think tank studying the connection between tech and everyday life. Interval was meant to spin off profitable companies, and Laurel led one of the highest-profile spinoffs, Purple Moon, a software company devoted to making games and interactive communities for girls. In the end-of-the-'90s collapse of the CD-ROM market, Purple Moon was acquired by Mattel and killed. Laurel wrote about the experience in the monograph Utopian Entrepreneur, "a guide to doing socially positive work in the context of business."
Laurel is the chair of the Graduate Program in Design at California College of the Arts. Her paper "Designed Animism: Poetics for a New World" looks at the new field of distributed sensing and how it can help us discover patterns in nature.
Read the TED Blog's Q&A with Brenda Laurel >>
Brenda Laurel’s TED talk
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To celebrate March 8, International Women’s Day, we suggest these four TEDTalks gems from some amazing speakers — artists, scientists and economists who think deeply about the role of women. Author and activist Isabel Allende discusses women, creativity, feminism — and the power of passionate thinkers and doers: The former Finance Minister of Nigeria, Ngozi […]Continue reading
Brenda Laurel spoke at TED in early 1998 — at a watershed moment. In 1997, she launched Purple Moon to make smart computer games aimed at girls. By 1999, the company had come to a much-publicized end. But between start and finish, Purple Moon marked a sea change in the girl-game market. The TED Blog […]Continue reading