x = independently organized TED event

Theme: Starting from Scratch

This event occurred on
June 3, 2021
Madrid, Madrid

Have you ever had to Start from Scratch?

In an ever-evolving global environment, we, as individuals, also have to progress through it, and sometimes this means “starting from scratch.”

TEDxIEMadrid is back with the first-ever hybrid-style conference and will share stories of protagonists who had to trade their long-held beliefs and situations of normalcy for an abrupt change, entering a state where they had to forget everything they were accustomed to and go back to square one, crafting something completely novel.

Our theme, “Starting from Scratch”, is built around three fundamental pillars of growth and innovation, Entrepreneurship, Humanities and Diversity, and we hope it will inspire others to listen and provoke change.

Palacio de la Prensa
Plaza del Callao, 4
Madrid, Madrid, 28013
Event type:
University (What is this?)
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Speakers may not be confirmed. Check event website for more information.

Albert Sehnaoui

MSc Business Analytics & Big Data
Albert is from Beirut, Lebanon, where he grew up most of his life. He completed two masters’ in Management & Business Analytics and Big Data at IE University. On the 4th of August 2020, one of the biggest explosions in modern times happened in his city. He was a victim, a first respondent, and an activist for Beirut’s reconstruction. He shares his personal experience of the explosion, the massive citizen movement on the grounds following it, and the usage of Machine Learning and Artificial Intelligence to properly divide resources and help. Since a very young age, he’s passionate about music, ranging from electronic to classical. He is always thriving to be the best version of himself!

Alberto Levy

Innovation Evangelist | Speaker | StartUp Mentor
Alberto is considered an "Innovation Evangelist" by the Harvard Business Review Summit and The GlobalShapers program of the World Economic Forum. International lecturer, executive strategist and creative soul with the ability to continuously break paradigms with new proposals for an effective and memorable dialogue cross-platform between organizations, governments, brands and consumers. Levy, an award-winning computer engineer who mixes art with technology to tell stories in non-traditional ways with a successful career bringing innovation to various industries, holds a Master’s degree from New York University in Interactive Telecommunications and has been a featured speaker for the World Economic Forum, Singularity University, WoBI, Harvard Business Review Summit, MIT EmTech, Oracle Leaders Circle, among others. A serial entrepreneur, Aspen Institute Alumni and International MBA Professor at IE Business School.

Angus Ridgway

CEO at Potentialife & Author
Angus Ridgway is co-founder and CEO of Potentialife. He is also an author and speaker on the theme of sustainable personal leadership. Translated into ten languages, his recent best-selling book, The Joy of Leadership (J. Wiley), presents the science behind the unique approach to personal leadership development built together with his partner, Dr. Tal Ben-Shahar from Harvard. Previously, Angus was a Senior Partner of 20 years at McKinsey & Company based in Paris, where he led the Firm’s Strategy Practice for Europe, Middle East and Africa. As he worked alongside CEOs in mapping out their strategies, he became fascinated by what it takes to be a successful leader. Angus was born and raised in Liverpool, and is a keen guitarist and mountain trail runner. He has a degree in Pure Mathematics from Nottingham University and an MBA from INSEAD.

Bruce Feiler

BRUCE FEILER is the author of seven New York Times best-sellers; the presenter of two prime-time series on American television; and the inspiration for the drama Council of Dad on NBC. Bruce’s two TED Talks have been viewed more than two million times. Employing a firsthand approach to his work, Bruce is known for living the experiences he writes about. His work combines timeless wisdom with timely knowledge turned into practical, positive messages that allow people to live with more meaning, passion, and joy. His new book, Life is in the transitions: Mastering Change at any age, describes his journey across America, collecting hundreds of life stories, exploring how we can navigate the growing number of life transitions with greater purpose and skill. The book was a Top 10 New York Times bestseller.

Jermaine Middleton

MBA Graduate from IE Business School - Entrepreneur
Along with his faith, Jermaine's greatest passions are social impact and adventure. His passions have led him to serve less fortunate youth across different countries and to some of the highest peaks in the world. For the past few years, he has been working towards his biggest passion project of climbing Mount Everest and the Seven Summits in an effort to impact youth. Notable climbs from this project are Mont Blanc (the highest peak in Western Europe), Mount Kilimanjaro (The Highest mountain in Africa), and Aconcagua (the highest peak in South America).

Marcos Abollado

Talent innovation Coach & Speaker
Marcos is a Talent Innovation Coach, that has deepened the application of magic and psychology to creativity, communication, and decision-making. He is passionate about helping companies to conquer the market and lead through creative and open communication. His life experience has allowed him to understand the importance of gratitude and embrace the authenticity and footprint that each person leaves in the world. He has a degree in Psychopedagogy, certified as Executive Coach (European School of Coaching), Business Agile (The Valley) and Systemic Leadership (IDDI).

Marta Echarri

General Manager at N26
Marta Echarri joined N26 at the beginning of 2021 as the General Manager for Spain and Portugal, with responsibility for leading the growth strategy and presence of the digital bank in both markets. She also leads the company's technology hub in Barcelona. With more than 15 years of experience in international banking, Marta joined N26 from the Swiss banking group Lombard Odier, where she was Senior Vice President. Previously, Echarri held various senior positions in JP Morgan's asset management divisions in its New York and Madrid offices. Marta studied International Business Administration at ICADE, Universidad Pontificia de Comillas in Madrid and Northeastern University in Boston. In addition, she has completed executive programs in digital transformation at IE and ISDI.

Ryan Brady

Student Entrepreneur at IE University School
Ryan speaks at universities internationally and loves to take the road less traveled. At 17 years old, he was in a near-fatal car accident that left him in a coma, only to wake up having forgotten how to speak his native language and walk. He spent his last year of high school learning to speak English again and learning to walk while working to graduate at the same time. Throughout his life experience, Ryan has mastered finding the positive within even the most negative situations and loves to share with others his insights about maximizing our fullest potentials.

Uliana Torkunova

Founder & CEO LetMePark and LetMeCharge
Entrepreneur, passionate about smart mobility, connected cars and technology. Founder of LetMePark, an innovative parking service for connected cars based on virtual voice assistants, automation and AI. LetMePark is recognized as top 4 Spanish Smart City Start-ups and Best Newcomer for Spain according to Global Start-up Award and top 15 Spanish Start-ups in mobility according to European Prize for Mobility in 2018 and 2019 (an initiative by European Commission and European Parliament), Top Madrid Tech Start-up by Financial Times. Woman in Tech, Woman in Mobility, Winner of Women Entrepreneurs 2020 Award by Madrid City Hall.

Organizing team


Madrid , Spain