Culture is a way of life – including, but not limited to language, thought, spirituality, interaction and behavior patterns, sciences and the arts. Culture transcends nationality, but is intricately linked to it as well. In a globalized and connected world, being able to effectively reach out, understand, and communicate across cultures is essential in all walks of life.
Rather than eliminating differences, the ability to accept, understand, and work with people from different cultures as well as ultimately synergize and take advantage of diversity will play an increasingly important role in everyone’s lives.
The theme ‘Connecting Cultures’ embraces this idea of intercultural interaction, and aims to shed light on the importance of these connections, and also share innovative ideas to embrace diversity as well as inculcate the concepts of maximizing the potential of diverse groups.
The way we look at it, the concept of ‘Connecting Cultures’ is definitely an 'idea worth spreading'.