“Knowehere” is borrowed from a place of Marvel Universe(there is no violation of copyright here because we are non-profit). “Know” means being aware and understanding，also it's a homophone for “no”. The theme aims at having people learn about and try to understand the alternative cultures or groups and more importantly, all the intriguing ideas and belief behind them.
Now, here in Chengdu, because of its relatively high diversity and inclusivity, a lot of new blood and fresh ideas are already invigorating the culture and market. However, a lot of people, us college students also, are still struggling with the conflict between their passion and reality, along with the pressure from the mass stereotype and family. We are also hoping that through the stories and ideas of the ones who has made achievments, we can at least help those at loss realize they are not alone and there’s always hope.