Coen Olde Olthof
Coen Olde Olthof is CEO of Alpha.One one of the fastest growing consumer neuroscience companies. It’s only goal: Helping good companies make better decisions. Coen has a fascination for decision architecture. What drives people in their day to day choices? And how can we use neuroscience and deep learning to decode this. Together with his team of Neuro and Data Ph.D’s, he analyses and models the brains reaction to content. Using performance based algorithms to test reactions to ad’s, commercials or packaging. Predicting market level outcomes by processing brain data. Coen started working in cryptography and transitioned into digital. Recognized as a one of the leading Marketeers in the Netherlands.
He lives in Amsterdam with his a wife and loves to bake pancakes with his 4 year old daughter.
How design empowers people
“Design is everywhere around us. It’s the sound of the alarm in the morning, the shape of your car, the interaction with your apps, the layout of a report and even the subject above your email. Design is not about the looks, it is about what it does to a person.”
Good design can make people feel good, support people to perform better and create new opportunities for people. In his work as a product designer Diederik is looking for this, as he calls it, empowerment.
Expert in Growth Hacking & Blockchain Tech.
Joyce Van Binsbergen- Carols
Joyce Van Binsbergen Carols is the world’s first Vitality Performance Coach and the Founder of Enjoy Esc and JoyceCarols.com. She is a strong believer in the power of our mind and a positive growth mindset.
Rody Vonk has years of experience in developing creative concepts. Nowadays he uses his knowledge in this area in facilitating trainings on innovation. He helps teams, managers and decision makers to kickstart their innovation journey.
Thomas van Thiel
By The Ocean We Unite organises sailing expeditions for cleaner oceans and a better world.
We focus on plastic pollution and cooperate with individuals and organizations worldwide.
Join us on one of our expeditions and be part of the solution.
Let's sail, clean our oceans and unite with one another.
Lessons From Seduction
TEDxZoetermeer..!! It’s time to introduce to you our first speaker;
Wang Jia, originally from Beijing, now lives in the Netherlands. He is passionate about connecting people across cultural and psychological boundaries. Intrigued by the semi-secrete society “Pickup Artist” (the seduction community), he has studied them extensively. He finds that unlike many people’s negative impression, looking deeper into Pickup Artist can lead to better understanding of our romantic relationships.