x = independently organized TED event

Theme: Why Not...?

This event occurred on
February 21, 2018
El Jadida, Doukhala-Abda

The purpose of this event is to create a unique gathering where different speakers from different disciplines present new, informative ideas- compelling arguments, fascinating theories, new research or breakthroughs, unusual problems or solutions- from their area of expertise. This event also aims at creating a platform that promotes and sparks ideas with the power to ignite change in the society. The event is, thus, an instrument designed for positive change and development in the local and national community of thinkers.

Rue Ahmed Chaouki
El Jadida, Doukhala-Abda, 24000
Event type:
University (What is this?)
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Speakers may not be confirmed. Check event website for more information.

Aicha Lemtouni

President of Institute for Leadership and Communication Studies (ILCS) and Co-founder of Women and Rural Development Association
Dr Aicha Lemtouni is the president of Institute for Leadership and Communication Studies that she co-founded in 1996 to make a difference in higher education and in communities left behind in Morocco. She is the co-founder of women and rural development association and the connecting group. She acted as a vice president of the Moroccan Fulbright Alumni Association. She participated in writing the suggestions to promote women status in 1st of July, 2011 revised Moroccan constitution. She is active in several NGOs including, , Moroccan American Friendship Federation, Corps Africa, My Ali Sherif institute for neurological rehabilitation. She is a member of PHI BETA DELTA Honor Society for International Scholars She has been leading , ILCS since 2006 with the vision to build a Moroccan Cornell like university. She led ILCS through accreditation by the International Organization and the Moroccan ministry of higher education.

Alice Morrison

Adventurer, TV Presenter, Journalist, Author
Alice Morrison is A full-time Adventurer. Presenter of BBC2 Series, Morocco to Timbuktu - An Arabian Adventure. Author of two books. Writing a third for Simon&Schuster (Spring 2019). About to undertake DAMMED! 1100km by paddle and on foot to discover the effects of building a dam on the communities and environment of the Draa River A journalist with over 25 years of experience at BBC, Sky News, Channel 4, ITN . Adventures include... Morocco to Timbuktu; Atlas to Atlantic; the Marathon des Sables; and the Tour D'Afrique. Writer for Fodor's, Lonely Planet, Glasgow Herald, Adventure Travel, Trek and Mountain, Women's Health, OZY and many more. Editor of RunUltra. Proud Ambassador for Whereabouts Holidays.


Directrice par Intérim de Ecole Nationale de Commerce et de Gestion El Jadida
Le Professeur Badia TABYAOUI est titulaire d’un Doctorat d’Etat ès sciences physique, Option Synthèse organique de l’Université de Bourgogne, Dijon-France. Elle est détentrice de plusieurs certificats de qualification entre autre : « Managing Safety » of The Institution of Occupational Safety & Health, « Formation des Formateur en économie de l’Environnement » d’Ecosy (Genève) & sba, « Management des Projets » ; ID. Manager,... Madame Tabyaoui est enseignante-chercheure à la faculté des sciences, d’El Jadida depuis 1991. Elle à son actif plusieurs travaux de recherche et d’encadrement. Elle est membre dans plusieurs projets scientifiques et associations scientifiques. Actuellement Directrice par intérim de l’ENCGJ, la Professeure Badia Tabyaoui a par ailleurs occupé plusieurs postes de responsabilité : Vice-président en charge de la recherche scientifique, de la coopération et du partenariat à l’UCD, Secrétaire Générale de l’UCD, Chef de département de Chimie.

Dalila Najib

Consultant in Marketing, Advertising and Public Relations
Ms. Dalila NAJIB is Consultant in Marketing, Advertising and Public Relations. Her areas of expertise are: Strategic and Operational Marketing, Public Relations, Crisis Communication, Brand Management and Advertising, Education and Training. She Graduated from Sunderland University with a bachelor degree in Business Information Technology; she pursued a master’s degree in International Marketing at Sheffield Hallam University, a master’s degree in Political Communication at Versailles Saint Quentin University, Paris. She is currently undertaking a PHD in Territorial and Place Branding and Marketing at Versailles University. She is a certified Professor, in Cognitive Learning, from Columbia University. Ms. Dalila Najib has held several positions as marketing, advertising and PR manager in several multinationals such as Samsung, Casanet subsidiary of Maroc Telecom. Currently based in morocco, she is a professor at SIST British University, ESITH and previously at ES.

Douglass Hatcher

Founder of Communicate4IMPACT
Douglass Hatcher is founder and president of communicate4IMPACT in Bronxville, New York. His firm trains businesses and organizations to use storytelling to differentiate their brands and create competitive advantage. Before founding his company, Douglass led thought leadership and executive communications at Mastercard. During his 5-year tenure, Douglass created and conducted a highly-successful series of storytelling training workshops for Mastercard employees worldwide, prompting Mastercard’s CEO to say: “you’re really evangelizing this stuff!” Prior to Mastercard, Douglass spent two decades in Washington, DC, where he worked on Capitol Hill in senior positions in both the U.S. Senate and House. Douglass was Senior Advisor and Speechwriter to U.S. Senator Olympia Snowe of Maine.

Eulanda Shead Osagiede

Thought leader and Digital Storyteller
Eulanda Shead Osagiede is the co-founder of Hey! Dip Your Toes In (HDYTI), an award winning blog which promotes creative digital content with a focus on global travel and food culture. Using her skills in writing, photography, filmmaking, and brand consulting, she has helped travel and food culture brands like IBM Chef Watson, Global Food Tourism Asociation, and Etihad Airways to tell their stories and create compelling digital content that has improved their marketing objectives and visibility within their niche areas. Her authoritative voice on global travel, food tourism, and influencer marketing has led her to being sought out as a workshop facilitator, brand ambassador, and guest speaker at events around the world.


PDG at ARCHIMMO COACH, Président-directeur général at Infos Tourisme d' El Jadida, Journaliste.
Laurent GUINARD né le 21 janvier 1960 à Paris, France. Formation : la Marine Nationale à St Anne à Toulon (nommé Infirmier Major S/officier à l’âge de 18 ans. Au Maroc: Installé à El Jadida depuis 1999, auparavant à Essaouira, et propriétaire de plusieurs projets touristiques et culturels (agence commerciale, restaurants, galerie d’arts et d’artisanat…) Initiateur de plusieurs projets ayant comme finalité la mise en valeur du secteur touristique marocain (un guide touristique « le navigateur » en 50 000 exemplaires de CD- une start-up en collaboration avec des jeunes Jdidis pour développer plusieurs sites touristiques au Maroc). La start-up met en place plusieurs actions sur internet, réseaux sociaux, presse nationale et internationale (Marocaine et française) pour permettre un renforcement continu du domaine touristique d'El Jadida, et du Maroc, et ce, avec la reconnaissance de plusieurs ministères y compris le ministère de tutelle.

Muammer Yilmaz

Producer, Adventurer, Photographer and Author
Muammer Yilmaz discovered the art of film production during a trip to the USA when he was 17. He became a journalist, then a photographer and an independent producer. In 2012, Muammer Yilmaz made a documentary called Omo's People ,about the people in the Omo Valley, including the Mursis and the Hamers. He also completed a photographic exposition, called At the End of the World - Ethiopia. In 2014, with Milan Bihlmann, Yilmaz founded the Optimistic Traveler association. They traveled more than 47,000 kilometers through 19 different countries, including France, Germany, Austria, Hungary, Romania, Bulgaria, Turkey, Iran, Pakistan, India, Thailand, Malaysia, Singapore, the United States, Morocco, and Spain without money. Muammer shares his experiences in conferences across the world. In April 2016, Muammer shared his passions during the TEDxReset conference in Istanbul.

Prasanth Kumar

Global Executive Leadership Development Consultant
Prasanth Kumar is a Global Executive Leadership Development consultant having 17 years of combined experience in Business Consulting, Business Development, Sales & Marketing, Project Management, Training, Coaching and Planning & Strategy His career has spanned across geographies and industries starting from Education & Training, Professional services, Product marketing, Outsourcing and Telecommunications. He has held “C” Level positions for organizations in the Middle East. He has served diverse clientele from industries such as Retail, Oil & Gas companies, Automobile, Airlines, Banks & Financial Institutions, Real Estate, Hospitality, Health care etc. He is a Mechanical Engineer with a Post Graduation from Indian Institute of Management. Having done his Executive Education at Harvard Business School and Harvard Law School. He is also Project Management Certified (PMP) & Risk Management Certified (RMP) from Project Management Institute – U.S.A

Younes Karfa Bekali

Professor, Inventor in the field of Telecommunication
Dr. Karfa Bekali Holds a PhD in Telecommunication and Electronics UFR :Telecommunication Systems, Faculty of Science, Tétouan. He is a professor: Department of Physics, Abdelmalek Essaâdi University, Morocco. He is Gold medal winner for the best inventions. Some of the Awards he obtained: - Gold Medal in the INPEX 2017, the Invention & New Product Exposition. USA - Gold Medal (FOR THE BEST INVENTION) by (IFIA) The World-wide - Organization of the Inventors and Innovators) in the 2016 International Invention Innovation Competition in Canada, iCAN 2016. - Gold Medal in the 2016 International Invention Innovation Competition in Canada, iCAN 2016, organized by Toronto International Society of Innovation and Advanced Skills (TISIAS) -Associations (WIIPA) and Innovation Initiative Cooperative Inc (IIC). -Special Innovation Award by Asia Invention Association (AIA) in the 2016

Organizing team


El Jadida, Morocco
  • Association Des Etudiants Ecole Nationale de Commerce et de Gestion El Jadida
  • National School of Commerce and Management EL JADIDA