x = independently organized TED event

Theme: Crafting a Brand in the Digital Age

This event occurred on
April 5, 2014
10:00am - 12:00pm PDT
(UTC -7hrs)
San Diego, California
United States

Three branding veterans explored the innovative and proven ways in which savvy entrepreneurs, as well as established business leaders, can distinguish their brand for sustained success in the digital age.

Bennett Peji, Form Follows Culture

Learn the secret to why out of the over five hundred branding projects he’s designed in his career- only three have been updated or changed as a testament to the enduring power of “getting it right the first time around.”

Denise Lee Yohn, What Great Brands Do

Hear this business leader demystify the brand-building process, including why great brands never have to “give back” as they foster customer loyalty and increase profits.

Joon S. Han, Get Ahead by Giving Back

Discover why for many successful entrepreneurs, generosity is the only shot they have at “making it to the top” and staying there.

University Club
750 B Street
Suite 3400
San Diego, California, 92101
United States
Event type:
Salon (What is this?)
See more ­T­E­Dx­San­Diego­Salon events

Organizing team


San Diego, CA, United States


San Diego, CA, United States
  • Bobbi Cecio
  • Janelle Doll
    Show Director