Life lessons from an ad man
3,568,820 views |
Rory Sutherland |
TEDGlobal 2009
• July 2009
Advertising adds value to a product by changing our perception, rather than the product itself. Rory Sutherland makes the daring assertion that a change in perceived value can be just as satisfying as what we consider “real” value -- and his conclusion has interesting consequences for how we look at life.