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購物的喜悅－以及如何讓它在網路上重現
1,397,483 views |
妮米夏·珍 |
TED@BCG
• October 2020
Read transcript
購物不只是買了什麼：它是一種尋寶過程，去發掘新東西，去談更好的價碼，以及和家人朋友相聚。但對許多人而言，線上購物把這樣的體驗變成了沒人性、難以滿足的一件事。有辦法把魔法找回來嗎？消費者專家妮米夏·珍舉了印度、泰國、中國公司的例子，且都是讓人興奮的例子，來向大家介紹「對話式商務」，一種新的零售模型，有著真實、帶人性的互動，呈現個人化的特色。
business
innovation
consumerism
china
shopping
Internet
india
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