Ideas worth spreading

Choice, happiness and spaghetti sauce

9,476,250 views | Malcolm Gladwell • TED2004

"Tipping Point" author Malcolm Gladwell gets inside the food industry's pursuit of the perfect spaghetti sauce -- and makes a larger argument about the nature of choice and happiness.

"Tipping Point" author Malcolm Gladwell gets inside the food industry's pursuit of the perfect spaghetti sauce -- and makes a larger argument about the nature of choice and happiness.

This talk was presented at an official TED conference. TED's editors chose to feature it for you.

About the speaker

Malcolm Gladwell

Malcolm Gladwell

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Detective of fads and emerging subcultures, chronicler of jobs-you-never-knew-existed, Malcolm Gladwell's work is toppling the popular understanding of bias, crime, food, marketing, race, consumers and intelligence.

This talk was presented at an official TED conference. TED's editors chose to feature it for you.