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商業案例：和最難搞的批評者合作
1,582,544 views |
鮑伯‧蘭格特 |
TEDSummit 2019
• July 2019
Read transcript
身為唯利是圖的商人（他自己說的）以及麥當勞的前任永續發展副總裁，鮑伯‧蘭格特和其他公司以及最強大的批評者合作，以找出讓企業和社會雙贏的解決方案。在這場能付諸實踐的演說中，他分享了一些故事，談到麥當勞數十年的企業永續發展轉變——包括和不可能成為夥伴的夥伴合作，如環境保衛基金及泰普‧葛蘭汀。他說明敵手有時可能會是最好的盟友。
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