Baba Shiv

Baba Shiv: 有時候,將決定權交給別人也不錯—談決策方式。

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這幾年,研究顯示一個和人類直覺相反的事實: 有時候太多的選擇讓我們變得較不快樂。這現象在醫療治療選擇方面可能甚至更常出現。Baba Shiv 呈現一個吸引人的研究結果,解釋了"選擇"為何會開啟"懷疑"的大門,並且建議將決策權轉讓給別人—特別是論及生死的決策—可能是對我們最好的方式。

About the speaker
Baba Shiv · Neuroeconomist

Baba Shiv studies how “liking” and “wanting” shape the choices we make, and what that means in the world of marketing.

Baba Shiv studies how “liking” and “wanting” shape the choices we make, and what that means in the world of marketing.