Baba Shiv:
Baba Shiv: 有時候,將決定權交給別人也不錯—談決策方式。

TEDxStanford · 9:47 · Filmed May 2012
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這幾年,研究顯示一個和人類直覺相反的事實: 有時候太多的選擇讓我們變得較不快樂。這現象在醫療治療選擇方面可能甚至更常出現。Baba Shiv 呈現一個吸引人的研究結果,解釋了"選擇"為何會開啟"懷疑"的大門,並且建議將決策權轉讓給別人—特別是論及生死的決策—可能是對我們最好的方式。

Baba Shiv studies how “liking” and “wanting” shape the choices we make, and what that means in the world of marketing. Full bio
This talk was presented to a local audience at TEDxStanford, an independent event. TED editors featured it among our selections on the home page.



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